Recurring briefings on autopilot
Your team gets a polished briefing every week. You spend 60 seconds.
Pick the topics. We do the research, the writing, and the formatting. Every Monday (or Tuesday, or Friday — you choose), your team gets a sharp, executive-quality update in their inbox. They stay informed. You get the credit.
Here's what your team sees every week:
Issue #14. Your team thinks you've been writing these by hand since September.
Trusted by managers at
“My VP asked where I find the time. I don't — SendSignal does it.”
“I used to spend Sunday nights writing updates. Now I spend 60 seconds on Monday morning.”
The weekly update you keep meaning to send
Every manager has the same intention: “I should keep my team informed.” And every manager hits the same wall: finding the time to actually do it.
“I sent one good update in January. Then life happened. My team hasn't heard from me since.”
“I subscribe to six newsletters, but I'd never forward them as-is. They need to be rewritten, and I never have time.”
“My skip-level asked what my team's been working on. I didn't have a great answer ready.”
The problem isn't motivation — it's that researching, writing, and formatting a quality briefing takes hours you don't have. Every single week.
SendSignal makes it automatic. Set a topic, pick a schedule, and your team gets a polished briefing that looks like you spent your weekend writing it. Every week. Without fail.
What uninformed teams actually cost you
The average manager spends 2–3 hours per week staying current on their field — reading articles, scanning news, filtering signal from noise. At a loaded cost of $75/hour, that's $600–900/month in your time alone.
And that's just the reading. Writing it up, formatting it, and sending it to your team? Most managers never get that far.
The result: teams that are out of the loop, skip-levels that question your leadership, and a reputation for being reactive instead of proactive.
SendSignal costs less than a single hour of your time. And it runs every week whether you're busy or not.
Set it up once
Set it up once. Look sharp every week.
Pick your topics
“AI regulation.” “Competitor landscape.” “Federal cybersecurity.” Choose one topic or five — each one becomes its own recurring brief.
Set your schedule
Weekly on Mondays? Biweekly on Fridays? You decide when your team hears from you. SendSignal researches and writes a fresh brief on schedule — every time.
Review in 60 seconds
Each brief lands in your inbox first. Scan it, tweak a line if you want, or just hit send. It's ready to go.
Your team stays sharp
Branded with your name. Trackable opens. Your team gets smarter every week, and you're the reason why.
What happens after 8 weeks of SendSignal
Week 1
Your team is surprised — "Huh, [your name] sent a briefing."
Week 4
It becomes expected — people start referencing your briefs in meetings.
Week 8
Your skip-level notices — "Your team always seems to know what's going on. What's your secret?"
That's the compounding effect of showing up consistently. SendSignal just makes sure you actually do.
Everything you need to be the manager who always keeps their team informed
Recurring Briefings on Autopilot
Pick a topic, set a frequency, and forget about it. Your team gets a freshly researched brief on schedule — every Monday, every other Friday, whatever works.
AI-Powered Research
Each issue pulls from dozens of current sources and distills them into a structured brief — TLDR, Key Takeaways, and What To Watch — that reads like you wrote it yourself.
Review & Edit (or Auto-Send)
Every brief hits your inbox first. Tweak any section to match your voice, or turn on auto-send and let it run hands-free.
Branded to You
Your name, your branding. Nobody needs to know there's an AI involved. It just looks like you're incredibly well-read.
Open Tracking & Analytics
See who on your team actually reads your updates. Finally, real data on engagement instead of guessing.
16 Writing Styles
From clean and executive to neon and dark terminal. Each style controls the writing voice, section titles, and visual layout — pick the personality that fits your audience.
See what your team would receive
How Companies Are Using AI to Replace Middle Management
Quick Take
Major companies are quietly using AI tools to automate functions traditionally handled by middle managers — scheduling, reporting, performance tracking, and decision routing. This isn't about layoffs (yet); it's about redefining what managers actually do.
Context
The conversation shifted after Shopify CEO Tobi Lütke's leaked internal memo in early 2026 directing teams to “prove a task cannot be done by AI before requesting headcount.” Amazon followed with a 12% reduction in L6 managers, citing “organizational efficiency gains from AI-assisted workflows.” Meanwhile, McKinsey's latest Global Institute report estimates 30% of middle management tasks are automatable with current-generation tools.
Key Highlights
- •30% of middle management tasks are automatable with current AI, per McKinsey — status reporting, resource allocation, and routine decision-making are first to go
- •Amazon and Shopify have publicly discussed flattening management layers, with Amazon cutting L6 managers by 12% in Q4 2025
- •The shift favors “player-coaches” who combine technical execution with leadership — pure coordinators are most at risk
- •Gartner predicts 50% of manager tasks will be AI-augmented by 2028, up from 15% today
What To Watch
Q3 earnings calls mentioning “organizational efficiency” — a corporate euphemism for management layer reduction. Also watch for LinkedIn's upcoming Workforce Report, which is expected to quantify the trend for the first time.
Sources
McKinsey Global Institute • Harvard Business Review • Wall Street Journal • Bloomberg • Gartner Research
This brief was generated in under 60 seconds. No editing required.
“Can't I just use ChatGPT?”
Doing it yourself
- Open ChatGPT, write a prompt, iterate 3-4 times to get decent output
- Copy-paste into an email, fix formatting, add links manually
- No sources cited — you can't verify anything
- No branding — looks like an AI dump
- No scheduling — you have to remember to do this every week
- No tracking — no idea if anyone read it
- Total time: 30–45 minutes per week (if you remember)
SendSignal
- Type a topic once. That's it.
- Professionally formatted, ready to send
- Every claim linked to real sources
- Your name, your brand, your voice
- Runs on autopilot — never miss a week
- Open tracking and analytics built in
- Total time: 60 seconds (on autopilot: 0 seconds)
ChatGPT gives you a wall of text. SendSignal gives you a researched, formatted, branded brief that's ready to send — with real sources, your logo, and delivery scheduling. It's the difference between a rough draft and a finished product.
Built for managers. Not marketers.
This is for you if…
- You manage a team and want them to stay informed on industry trends
- You've been meaning to send regular updates but can't find the time
- You want your leadership to see you as the person who always knows what's going on
- You value looking sharp without spending your weekend on it
This probably isn't for you if…
- You're looking for a mass email marketing tool (try Mailchimp)
- You want to grow a subscriber list (try Substack or beehiiv)
- You enjoy spending 3 hours a week writing updates from scratch
- You need a full content management system
Less than your team's weekly coffee order
Three plans. No trials. Pick the one that fits and start sending polished briefs today.
Brief
Everything you need to start sending.
- 3 briefs per month
- 1 writing style
- 10 audience members
- Basic analytics
- Email delivery
Less than a fancy coffee. Your team gets smarter every week.
Briefing
For the manager who's done being inconsistent.
- 12 briefs per month
- All 16 writing styles
- 50 audience members
- Full analytics & open tracking
- Regeneration
- Custom email branding
- Auto-send & scheduling
$1/day to never miss a weekly update again.
BriefingRoom
Unlimited everything for your entire team.
- Unlimited briefs
- All 16 writing styles
- Unlimited audience
- Multiple topics & schedules
- Team collaboration
- Priority support
- Advanced analytics
One hour of a consultant's time. Unlimited weekly briefings.
Frequently asked questions
How is this different from ChatGPT or other AI tools?
ChatGPT generates text. SendSignal generates a complete, formatted, source-cited briefing that's branded to you and delivered on a schedule. You don't prompt it every week — you set it once and it runs. Think of it as the difference between owning a blender and having a personal chef.
What sources does it pull from?
Each brief pulls from a curated mix of reputable sources — industry publications, major news outlets, government sites, and research databases. Every claim is linked to its source so your team can dig deeper if they want.
Will my team know it's AI-generated?
No. Briefs are branded with your name and your organization's identity. The writing styles are designed to feel human and editorial — not like AI output. Your team will think you spent hours on it.
Can I edit the brief before sending?
Yes. Every brief hits your inbox first. You can tweak headlines, rewrite sections, add your own commentary, or just hit send as-is. You can also turn on auto-send if you trust the output.
What if I don't like a brief?
Briefing and BriefingRoom plans include regeneration — click one button and get a fresh version with different angles and sources. You can regenerate as many times as you want.
Can I cancel anytime?
Yes. No contracts, no commitments. Cancel from your dashboard in one click. But we think you won't — once your team expects the weekly brief, you won't want to stop.
Is there a free trial?
We don't do free trials because the product doesn't make sense without seeing a real brief. Instead, you can generate a free sample on any topic before you pay anything. If the sample impresses you, pick a plan. If it doesn't, no hard feelings.
Your team is waiting to hear from you. This week.
Not next quarter. Not when things slow down. Your first brief takes 60 seconds to set up — and it'll keep showing up every week after that. No credit card required for your sample.