How to Automate Your Weekly Team Briefing in 60 Seconds

Every week, the same ritual plays out across thousands of teams. A manager opens a dozen tabs, skims articles, copies key points into a document, formats it, writes a subject line, and sends it to the team. Two to three hours later, the briefing is done. Next Monday, the whole thing starts over.

The intent is good. Keeping your team informed about industry shifts, competitor moves, and internal priorities is one of the highest-leverage things a manager can do. But the process is broken. It takes too long, quality varies week to week, and when things get busy it is the first thing that gets cut.

There is a better way. With SendSignal, you can set up a fully automated weekly briefing in about 60 seconds. The platform researches your topic, writes a clear summary, and delivers it to your team on schedule. You stay in the loop without being in the weeds.

Manual vs. Automated: A Side-by-Side

Before diving into the setup, it helps to see what changes when you move from a manual process to an automated one.

The manual approach works when you have the time. The problem is that you rarely do. Automated briefings remove the bottleneck, which is you, without removing the value.

Step-by-Step: Setting Up Your First Automated Briefing

The entire setup takes three steps. No integrations to configure, no APIs to connect.

Step 1: Choose your topic

After signing in, click New Brief and enter the topic you want your team to receive updates on. This can be as broad as “AI trends in healthcare” or as specific as “new NIST cybersecurity framework changes.” The more specific your topic, the more focused the output.

You can also paste in a custom prompt if you want to shape the angle. For example: “Summarize the top three developments in autonomous vehicle regulation this week, focusing on implications for fleet operators in the US and EU.”

Step 2: Pick a writing style and schedule

SendSignal offers several writing styles so the briefing matches your team’s expectations. Choose from concise executive summaries, detailed deep dives, or conversational updates depending on who is reading.

Then set the schedule. Most teams choose weekly delivery, typically Monday or Tuesday morning. You pick the day and time, and SendSignal handles the rest. The briefing is generated fresh each cycle using the latest available information.

Step 3: Review and send (or auto-send)

You have two options for delivery. The first is to receive a draft for review before it goes out. You get an email notification, can make edits, and then approve it for distribution. This is a good option when you are getting started and want to calibrate the output.

The second option is auto-send. Once you trust the output quality, flip the auto-send toggle and the briefing goes directly to your audience list on schedule. No review step, no manual intervention. You can always switch back to manual review at any time.

What Your Team Actually Receives

The output is not a wall of AI-generated text. Each briefing is structured with clear headings, concise paragraphs, and actionable takeaways. The format is designed to be scanned in two minutes or read in full in five.

A typical briefing includes a short introduction that frames the week’s theme, three to five key developments with context and analysis, and a closing section that connects the dots or highlights what to watch next. If you have branding configured, your company logo and colors are applied automatically.

Recipients get a clean, professional email. There are no ads, no SendSignal branding in the way, and no login required to read it. Shared links work for anyone, which makes forwarding to stakeholders outside your distribution list easy.

The quality holds up because the AI is given a focused topic, a defined style, and current source material every time it generates. It is not recycling last week’s content. Each briefing is original.

Templates to Get Started

If you are not sure what topic to begin with, SendSignal includes templates for common use cases that you can customize:

• AI regulation watch — Track policy changes from the EU AI Act, US executive orders, and global frameworks. Useful for compliance, legal, and product teams.
• Competitor landscape — Monitor product launches, funding rounds, and strategic moves from competitors you name. Keeps sales and strategy teams sharp.
• Engineering trends — Surface new tools, frameworks, and best practices relevant to your stack. Helps engineering leads keep the team current without everyone reading Hacker News.
• Market and macro update — Summarize economic indicators, sector performance, and market-moving news. Built for finance and executive leadership.
• Customer and product signal — Aggregate themes from customer feedback, support tickets, and product analytics into a weekly digest for product managers.

Each template is a starting point. You can adjust the topic, tone, and frequency to match exactly what your team needs.

Why This Matters

The teams that stay informed make better decisions. They spot risks earlier, move on opportunities faster, and waste less time in meetings catching people up. But staying informed has a cost, and that cost usually falls on one person: the manager.

Automating your weekly briefing does not mean giving up control. It means reclaiming two to three hours every week while actually improving the consistency and coverage of what your team receives. You set the topic, the style, and the schedule. The platform does the rest.

Set up your first automated briefing now — it takes less time than reading this article did.