Why Forwarding Newsletters to Your Team Doesn't Work
You subscribe to six newsletters. You skim them on Monday morning. Occasionally, you think: "My team should see this." But you never forward them.
Why? Because forwarding a newsletter as-is feels lazy. The content isn't tailored to your team. The branding is someone else's. And half the article is irrelevant to your group's work.
The forwarding trap
Here's what actually happens when managers try the "forward and forget" approach:
- Irrelevance. Most newsletters cover broad topics. Your team needs the 20% that's relevant to them, not the other 80%.
- No context. Forwarding without a summary means your team has to figure out why you sent it. Most won't bother.
- Brand confusion. Your team gets an email from "The Morning Brew" or "TLDR" instead of from you. It doesn't build your credibility.
- Inconsistency. You forward one article this week, nothing for three weeks, then two in one day. There's no rhythm.
What teams actually want
Your team doesn't want a firehose of links. They want a curated, structured summary that answers three questions:
- What happened?
- Why does it matter to us?
- What should we watch next?
That's exactly what a briefing does. It takes the signal from multiple sources and packages it into something your team can read in 3 minutes.
The SendSignal approach
Instead of forwarding someone else's newsletter, you send your own. Branded to you, written in your voice, and delivered on a consistent schedule. Your team gets the relevant takeaways without the noise, and you look like the manager who always has their finger on the pulse.
No more forwarding. No more guilt about not forwarding. Just a clean, professional brief every week.
Create your first brief — 60 seconds to set up, zero effort to maintain.