The $900/Month Cost of Being an Uninformed Manager
Most managers spend 2-3 hours a week just staying current on their field — reading articles, scanning newsletters, filtering signal from noise. At a loaded cost of $75/hour, that's $600-900/month in your time alone.
And that's just the reading. Writing it up, formatting it for your team, and actually sending it? Most managers never get that far.
The hidden costs
When your team doesn't hear from you regularly, three things happen:
- They fall behind. Industry shifts, competitor moves, and regulatory changes go unnoticed until they're urgent.
- Your skip-level notices. The managers who look sharp are the ones who always seem to know what's going on — and share it.
- You lose credibility. Consistency is the foundation of leadership presence. One good update in January followed by silence until April sends the wrong message.
The math
| Activity | Time/week | Monthly cost (@$75/hr) |
|---|---|---|
| Reading & research | 2-3 hrs | $600-900 |
| Writing & formatting | 1-2 hrs | $300-600 |
| Distribution & follow-up | 30 min | $150 |
| Total | 3.5-5.5 hrs | $1,050-1,650 |
Even if you cut corners and spend just 2 hours a week, you're still burning $600/month on something that could be automated.
The alternative
SendSignal costs $9.99-79.99/month depending on your plan. It handles the research, the writing, and the delivery — every week, on autopilot. Your team stays informed. You get the credit. And you get those 3-5 hours back every single week.
The question isn't whether you can afford SendSignal. It's whether you can afford to keep doing it the old way.
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