16 Writing Styles for Team Updates: From Executive to Neon

SendSignal ships with 16 distinct writing styles that control the voice, structure, section titles, and visual layout of every brief. Choosing the right style isn't cosmetic — it determines how your team reads and responds to your updates.

Here's a breakdown of every style and when to use it.

The Styles

Clean

Modern and polished with blue accents. Sections are rounded cards with subtle shadows. Best for: tech teams and product orgs where a professional but approachable tone fits.

Executive

Formal, structured, WSJ-inspired. Serif headings with ruled borders. No emojis. Best for: C-suite updates, board-level summaries, and any context where gravitas matters.

Newsletter

Magazine-style with warm amber accents and a Substack feel. Best for: recurring weekly updates where you want the brief to feel like a publication your team subscribes to.

Minimal

Stripped back, developer-friendly. Monospace section labels, generous whitespace, no decoration. Best for: engineering teams who value substance over style.

Bold

Breaking-news energy with high contrast and red accents. Thick left borders and uppercase headings. Best for: urgent updates, industry disruptions, and any brief that needs to command attention.

Magazine

Editorial with serif headings and deep rose accents. Best for: marketing and creative teams who appreciate editorial design.

Card Feed

Stacked cards with shadows and blue accents. Each section is its own card. Best for: dashboards and Slack-first teams who are used to card-based interfaces.

Dark Terminal

Green on dark, monospace, code-block aesthetic. Best for: DevOps, security, and infrastructure teams who live in terminals.

Corporate

Conservative, numbered sections, navy accents. No embellishment. Best for: financial services, legal teams, and regulated industries.

Gradient

Purple accents, frosted glass sections. Modern and vibrant. Best for: design teams and startups who want their internal comms to feel on-brand.

Neon

Glowing cyan accents on a dark background. Display headings with text shadows. Best for: creative teams, gaming, and any audience that appreciates bold aesthetics.

Briefing

Military/intelligence style. Olive accents, uppercase monospace labels, double-ruled borders. Best for: defense, government, and security teams who are used to briefing formats.

Academic

Serif throughout, warm paper background, burgundy accents. Italic headings. Best for: research teams, policy analysts, and anyone who values depth over speed.

Investor

Bloomberg-style with data-dense formatting, tabular numbers, and blue accents. Best for: finance teams, investor relations, and quantitative updates.

Postcard

Warm cream background, narrow width, personal letter feel. Italic serif headings. Best for: small teams and 1:1 updates where a personal touch matters.

Listicle

High-energy with oversized numbers, orange accents, and thick left borders. Best for: sales teams, enablement, and any audience that responds to punchy, skimmable content.

How to choose

Ask yourself two questions:

1. Who is my audience? Engineers want minimal. Executives want executive. Sales wants bold or listicle.
2. What's the tone? A compliance update should feel different from a competitive intelligence roundup. Match the style to the content.

On Briefing and BriefingRoom plans, you have access to all 16 styles and can switch between them for different topics or audiences.

See all 16 styles in action — generate a sample brief in any style.